Friday, May 29, 2009
Tuesday, May 26, 2009
Friday, May 15, 2009
Wednesday, May 13, 2009
H&M has been getting a lot of good press recently with its limited edition ranges from major fashion designers. The Mathew Williamson collection nearly caused riots in some stores last month. However, most stock competes in the Gap / Zara / American Apparel price range.
The addition of H&M is in line with the teen-market positioning of the fashion component of the revamped mall, but is not news. The leasing plan released last year by Macerich identified H&M as the proposed tenant of unit 129 (view the current leasing plan on the mall website, but with store names now removed) in one of the largest specialty store spaces, at 14,200 square feet, with a 12,800 sf mezzanine level.
Other stores to look out for, according to my copy of the original leasing plan, are A&F's Hollister in unit 014; Forever 21, proposed for unit 139; American Eagle Outfitters in unit 078; Aeropostale in 074; Charlotte Russe in 145; and Wet Seal in 151.
On another note, it looks like Northgate is the first shopping center in Marin to start Twittering! You can follow them here.
Retailers are getting help from manufacturers eager to cut their own losses. Levi Strauss & Co. recently advised its West Coast customers how to take advantage of Mervyn's closing. Robert Hanson, Levi's president of the Americas, said the company urged retailers to buy smaller sizes and more "extreme finishings," such as acid washes, to attract Mervyn's Hispanic customers.
After yesterday's quote from Mi Pueblo Foods about men working and women shopping with their kids, it looks like we can add political correctness to the list of casualties of the recession.
Tuesday, May 12, 2009
Mi Pueblo’s competitive advantage comes from high standards for operational efficiency, respectful service and store environment as well as a selection of products that is sensitive to the interests of a given community and cultural distinctions between Hispanic consumers. That means understanding how color and decor cues differ between the states in Mexico and with southern Mexico, Central and South America.
Also, included in store design are large inside and outside areas that provide gathering places for groups of men who work or live together as well as women with children while shopping.
Employee training also is key to the appeal. The 200 or so employees to be hired for the San Rafael store may come in without a lot of skills, but they will learn how to meet cost targets for each department as well as how to win each customer with common courtesies such as looking them in the eye.
Tuesday, May 5, 2009
Monday, May 4, 2009
The retro/industrial warehouse look is evident in the photo below, which shows the renovated eastern mall and the existing Gap store. (Click on the picture for larger version).
The US Bank has some nice brick detailing. Shame about the ugly black windows.