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Mi Pueblo’s competitive advantage comes from high standards for operational efficiency, respectful service and store environment as well as a selection of products that is sensitive to the interests of a given community and cultural distinctions between Hispanic consumers. That means understanding how color and decor cues differ between the states in Mexico and with southern Mexico, Central and South America.
Also, included in store design are large inside and outside areas that provide gathering places for groups of men who work or live together as well as women with children while shopping.
Employee training also is key to the appeal. The 200 or so employees to be hired for the San Rafael store may come in without a lot of skills, but they will learn how to meet cost targets for each department as well as how to win each customer with common courtesies such as looking them in the eye.
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