Wednesday, May 13, 2009

H&M moving forward with Northgate store

According to the IJ, fashion retailer H&M is moving forward with plans to open a store at the renovated Northgate Mall in San Rafael, and has submitted tenant improvement plans to the City for approval.

H&M has been getting a lot of good press recently with its limited edition ranges from major fashion designers. The Mathew Williamson collection nearly caused riots in some stores last month. However, most stock competes in the Gap / Zara / American Apparel price range.

The addition of H&M is in line with the teen-market positioning of the fashion component of the revamped mall, but is not news. The leasing plan released last year by Macerich identified H&M as the proposed tenant of unit 129 (view the current leasing plan on the mall website, but with store names now removed) in one of the largest specialty store spaces, at 14,200 square feet, with a 12,800 sf mezzanine level.

Other stores to look out for, according to my copy of the original leasing plan, are A&F's Hollister in unit 014; Forever 21, proposed for unit 139; American Eagle Outfitters in unit 078; Aeropostale in 074; Charlotte Russe in 145; and Wet Seal in 151.

On another note, it looks like Northgate is the first shopping center in Marin to start Twittering! You can follow them here.

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