Thursday, February 7, 2008

More moves at The Village

The tenant roster at The Village at Corte Madera keeps on a-changing. Latest retailers to fall victim to the Macerich leasing hounds are Brookstone, Max Studio and Cheaters, all of which were newly shuttered when I dropped by yesterday.

The boards are already up around these units, with cult frenchies Lacoste, sporty footwear store Puma and SoCal T-shirt peddler Michael Stars signed up to offer their wares to the voracious Marin public.

It's been quite a year for the Village as it races to cast off it's stodgy image by bringing in the hippest boutiques and trendiest chain stores. What a turnaround from owner Macerich's previous policy of marketing The Village as the classy safe mall for the thirtysomething Marin housewife, while positioning Northgate in San Rafael (which Macerich also owns) as the place to go for teen and twenties fashions. I'm guessing that they got the message that none of the cool retailers in the latter category wanted to go to Northgate.

I've certainly noticed more of a buzz in recent months, with bigger crowds and a younger demographic at The Village since the opening of Abercrombie & Fitch, Juicy Couture, True Religion and Lululemon.

Macerich are working on plans to extend The Village - so now's our chance to tell them what we would like to see there. What's that you say? Bring back Crate & Barrel...?

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