I wonder if "fro-yo frenzy" will become the 2010 version of the "cup cake craze" of 2008? Two years ago Lolipop opened at the same time as Frosting Bake Shop, another cup cake store, in downtown Mill Valley, and the Teacake Bakeshop in Corte Madera. Suddenly there were more cup cake shops than you could shake a stick at, and it was clear they wouldn't all survive. So there was a sense of deja-vu today when I read in the IJ that another self-serve fro-yo store, Yolo Yogurt Lounge was preparing to open just one block away in the new Tamalpais Commons development at 505 Miller.
Good luck to both stores, because I think they'll need it.