Tuesday, April 21, 2009

Gap scoops up Athleta brand

Gap has announced the purchase of Athleta, the women's yoga clothing and sportswear brand based out of Petaluma. Athleta's products have to date only been available online or by catalog, and there is no word as to whether that will continue, or whether the line will be sold through the group's stores.

Update: Athleta now linked-up on the Gap online shopping portal.

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