Wednesday, April 29, 2009

First look at Banana Republic Edition

Banana Republic released a preview of what their new Edition accessories store will look like when it opens in Westfield San Francisco Center on May 15th.

According to the blurb, the inspiration for the store design was drawn from Madge's NYC apartment:

"The store is a very small space to make it feel very residential and intimate. We want the product to feel accessible and not museum-like. There is a "boulevard" of jewelry that you can touch and feel. The actual design inspiration for the boulevard was a picture of Madonna's NYC apartment which has a beautiful arched ceiling."

As for the product:

"75% of the store will be jewelry and handbags. 40% of the jewelry and hand bags will be limited edition with 100 or less pieces in the world!Our new initials jewelry collection is amazing and only available at Edition by Banana Republic. We also have a limited edition Indian Summer collection that uses semi-precious stones, such as green onyx and smoky quarts.As for handbags we have a wide collection, but the hand woven handbags with a geometric pattern are my personal favorite."

BR Insiders will get an invite to a pre-opening event on May 14th.

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