Tuesday, April 5, 2011

San Rafael Target debate heats up pending release of Community Impact Report

The much-publicized and much-anticipated Community Impact Report for the proposed Target store in San Rafael is due to be released Wednesday April 6.

In preparation, both sides are firing up their engines and preparing to do battle. Opponents gathered outside San Rafael City Hall yesterday to protest the store's low wages and use of nonunion labor. And Target stated its case with a piece in the Marin IJ that emphasized job creation, sustainability and consumer choice.

The "No" camp seems to be winning the social media war: the "Heck No" opponents have 254 Facebook likes, versus the "San Rafael say Yes to Target's" 156. The petition against the proposed store has 699 signatures.

So who is going to pleased and who disappointed by the report's findings? With such divergent views it will be impossible to please everyone. My guess is that the fiscal benefits will be found to be lower than Target's estimate, and the commercial and traffic impacts of some concern, with a recommendation for a reduced footprint - say 90,000 sq.ft, and no grocery section.

What do you think?

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